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Mystery Shopping

Mystery Shopping, Mystery Calling, Mystery Web, Store Check och NKI.

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Store Check

Store Check

Quality guarantees your concept and your campaigns

Store Check highlights any possible problems and puts focus on all activities actually performed in the store. With a clear report structure you gain control of what has been completed and what needs to be carried out on different levels.

The following can be measured

Store Check follow up on whether:
- Campaign activities are present.
- Concepts are followed.
- Changes to the store are completed.
- Products exposure is according to plan.
- Store environment is according to plan.
- Store window displays are in line with what has been agreed upon.
- Stock checks are carried out.
- Customers are counted, both visitors in the store and those walking past.

Procedure

Your company is unique and we measure what is critical to you and your business. In an initial workshop we will identify any areas that need to be examined, set goals and agree on how results shall be handled and communicated. We develop project documents, set up a team of observants for the desired demographic and provide them with training manuals. All information is uploaded to our web based reports tool where you can access the results 24 hours after carried out observation. After each completed procedure we also present a report with an analysis and trends.

The value of a Store Check

  • A clear report structure helps identify possible problems, what activities has been carried out and what needs to be completed at different levels.
  • Guarantees that all tasks are carried out.
  • Makes sure that quality in the stores is followed up.
  • Guarantees that the effect of your measures in store are maximised.
  • Develops each specific branch and makes the chain as a whole better and more profitable.