Mystery Shopping

Mystery shopping gives answers to how customer interaction work in your stores.

Mystery Shopping is a survey based method that increases knowledge in regards to what takes place when store staff interact with your customers in the ”moment of truth”. The knowledge is used to make improvements in the stores what will lead to an increase in sales.

We measure

We can basically measure anything that an ”ordinary” constumer can see and experience in a department/store. Most common is that we examine the customer journey in the store, and provide answers to how the complete customer interaction works.

We analyse

Daymaker aims to be the best advisor in regards to the customer interaction in order to help our clients achieve better business results. That means that we pay great attention to understanding what the results mean to create improvements in the organisation.
”What effects does it have on the chain, the region and the individual branch if 50% of the staff don’t say Hello?”

We improve

Chains that works with Mystery Shopping is in the most case always asked how can we do to improve performance? “Based on what we know from measurements, how do we improve performance?” Daymaker works as both adviser and to actively carry out changes in the organization.

This is how it works

In an initial workshop we will identify any areas that need to be examined, set goals and agree on how results shall be handled and communicated. We develop project documents, set up a team of observants for the desired demographic and provide them with training manuals. All information is uploaded to our web based reports tool where you can access the results 24 hours after carried out observation. After each completed procedure we also present a report with an analysis and trends.